THE CHALLENGE:

Clayco created the Juneteenth Fund in 2020 supporting Black and brown youth organizations in their community through their Clayco Rising foundation. Our challenge was identifying how to best align this grassroots initiative with their brand while sharing this powerful story authentically with the wider industry and Clayco network.

THE SOLUTION:

By strategically applying our authentic insights and brand development capabilities to transform abstract awareness into emotional connection and company insight. For this challenge we created a marketing campaign and brand film that showed connection in action, mentorship, and strategic community engagement by drawing upon our deep understanding of human connection and cultural fluency. This process transformed their dilemma into a solution that ensured seamless integration of their community efforts that aligned with their corporate identity. 

THE IMPACT:

Our resulting Campaign generated recording breaking financial support, raising over $500,000 for the Clayco Rising foundation.